Ark Energy ( https://.arkenergy.ae and YouTube Video) is a leading Energy Efficiency, Digitalization, and Decarbonization Advisory firm that consults clients to decarbonize to net zero through a holistic approach to development, funding, execution and measurement and verification of energy efficiency and renewable energy programs. Our digital energy management information system  ( https://.arkEMIS.io or YouTube Video) provides monitoring with live dashboards, management reduction, control and reporting of granular interval energy, water, Chilled Water and Diesel consumption as well as temperature, humidity, flow, and CO2 emissions using advanced data analytics powered by AI and machine learning with automated measurement and verification, energy and ESG reporting

Ark Energy seeks a highly motivated and results-driven Lead Generation Specialist with a strong focus on digitalization. The ideal candidate will have experience in identifying, qualifying, and nurturing potential leads through various digital channels.

 

Core Responsibilities

• Develop and execute a comprehensive lead generation strategy focused on digitalization

• Identify key target markets and customer segments for digitalization solutions

• Utilize various digital tools and platforms to generate, track, and manage leads

• Conduct thorough market research to identify trends, competitor activities, and potential opportunities

• Analyse and interpret data to optimize lead generation efforts

• Plan and implement digital marketing campaigns (e.g., email marketing, social media, content marketing, and paid advertising) to attract potential leads

• Monitor campaign performance and make data-driven adjustments to improve lead quality and conversion rates

• Engage with potential leads through digital channels (e.g., email, social media, webinars) to qualify their interest and fit with our digitalization solutions

• Work closely with the sales team to pass on qualified leads and ensure a smooth handover

• Maintain and update the customer relationship management (CRM) system with accurate lead information

• Track and report on lead generation metrics, including the number of leads generated, conversion rates, and overall campaign performance

• Collaborate with the marketing and sales teams to align lead generation efforts with broader business goals

• Provide feedback and insights to the product development team based on market and customer feedback

• Stay up to date with the latest trends and best practices in digital marketing and lead generation

• Continuously test and optimize lead generation tactics to improve performance
  
   

Qualifications and Education Requirements

• Bachelor’s degree in marketing, Business, or a related field

• 1 to 5 years in B2B industrial sales, digital sales, energy or renewable energy industry or Sustainability & Environmental Industry

• Willing to go beyond the “minimum”, incl. working outside business hours, weekends to win projects

• Demonstrated ability to build rapport and generate business in the digitalization or consulting industry in business-to-business (B2B) sales

• Impeccable verbal and written communication and interpersonal skills

• Go-ry period

• Usual office perks including snacks, breaks and a great team environment

• Open environment to throw in ideas and pursue them
  
   

Working Conditions

For candidates located in Beirut, mainly in head office in Beirut (Antellias, A-Tower)
May be required to travel for site visits if deployed on a consulting project (project-based)
Working hours: 45+ hours per week with 30 minutes’ lunch break (get the job done in less)

How to Apply

Interested candidates shall apply through our career portal at:
https://www.arkenergy.ae/careers-8/22/lead-generation-specialist/en